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PROFIT , September/1998, p. 41 By Jeff Chan         #1. Three Horizons of Growth. Some of the most cutting-edge firms are one-trick ponies dependent on a single product, notes Jeff Chan of McKinsey & Company in Toronto. To sustain growth, many firms are adopting a three-horizon approach: Horizon One: a strong core business Horizon Two: new businesses that are being formed and may not even be profitable yet. Management is focused on increasing revenues and market share. Horizon Three: new ideas and dream businesses. Top management encourages various pilot projects in hope of developing a new product or business model, but will quickly cut off investment if the project looks doomed. # 2. Staircases to Growth. In...